33Fusion® LLC It is a Sole Proprietor and Certified Woman and Minority Enterprise (WMBE), Samareign© founded in the Commonwealth of Massachusetts, in October 2019. The business model is based on an innovative retail store, which is part boutique, part gallery, and part placemaking for visual and performing artists to showcase their talents, which took more than twenty years to perfect. At 33Fusion®, the vision of a greener planet is wrapped in every item that a buyer carries home. Our mission is to provide access to eco-friendly modest, African wear and fine arts. While Fashion is the core industry, Fine Arts is a conceived to reinforce successful local artists who see themselves as a business (B2B). The fine arts are affordable, authentic, and unique created by local artists seeking earned income from their artworks. The fine arts are often bought by homeowners, collectors, and investors interested in diversifying their investments portfolios.

33Fusion® is a collective art platform and the home for Muslims, Africans, and people of African diaspora, without looking at countries, regions, or tribes. We preserve and showcase our innovative ideas and public art concepts, African art, and cultural heritage, while giving artisans opportunities to showcase their work and earn a living. A place customers nicknamed “the museum”, receiving the royal customer services treatment, and proudly bringing family members, friends, and co-workers to introduce them to Islam, African culture, and purchase one of a kind timeless piece. We envision a greener, healthier planet that is pollution free, and we encourage everyone to “Be a part of the creative future®”. 33Fusion® also teach Meekliving© to encourage savings for a better standard of living by supporting the local artists for a better neighborhood future.

33Fusion® is also an innovation and cultural center that focuses on addressing environmental pollution, economic growth, and development of artists and people who are seeking to learn new skills to start their own businesses to improve their standard of living. As a Global brand we are proud that we transformed the retail industry by introducing an innovative business model and educating the public about the importance of fine art and supporting the artisans locally, regionally, and internationally. Thus, we invest in our community by creating a safe space for all to feel a sense of belonging, connect and experience growth by provided the artists resources to grow, sell and meet other creatives and like-minded individuals. We conduct year-round live shows, and exhibits to feature artists, and offer our space for performing artists. We believe collaboration is key, therefore we partner with organizations and educational institutions to integrate individuals to the “creative future®”. We offer a wide range of services, such as artists consultation, and small businesses, art therapy and host art, music, jewelry making, and educational classes for the locals.

It is a shopping experience like no other, customers can enjoy a relaxed, friendly, welcoming environment, essentially activating four out of their five senses. Upon entering 33Fusion®, royal customers can smell the earthy aroma therapy using Arabic Oud, Somali incense, and cold pressed essential oils, while they enjoy the visuals, and run their fingers through rich, and silky fabrics that bring them back to the essence of nature. The atmosphere is enhanced with the rhythm of djembe drummers, tunes of live DJs, poetry reading, art exhibit, book signing, and other activities. The arts, crafts, clothes, jewelry, and photo collections are made to exceed the taste of the urbanites, and constantly offer new limited-edition creative products.

Every customer gets the opportunity to view our public art projects such as Samreign Barbie Project© and purchase from a wide selection of premium oeuvres and specialty items such as original fine arts, Vinteek© (vintage & antique), and handmade jewelry, accessories, crafts, garments, books, herbals, skin and haircare products, Somali incense, Oud oils, and our original iconic recipient of the 2022 Guangzhou Award Samareign Graffiti Fashion Shows© photographed by Doumafis. We support hundreds of artists and artisans locally and from around the world, with a focus to sustain local economies, and supporting the mission of artists to earn a living from their craft. One of the outcomes is the preservation of different art forms that are at-risk of extinction. These collections include the artworks of artists competing against technology and machine-made products that keep wages low, and marginalizes them, by referring to them as “starving artists”. 33Fusion® is seeking to change that negative perception by calling them rich artists and foster a healthy environment for them to grow and develop.