Currently, many people are following the Barbie trend, but to Samareign® it is a signature style that has always been showcased in her art projects since the start of her journey into the art from childhood. Samareign Barbie Project was systemically showcased to the public in Z Gallery, in 2018 in the Roxbury neighborhood of Boston, Massachusetts. In 2019 Samareign© launched 33Fusion® LLC a primer innovative business model incorporating fine arts and fashion, which highlighted Samareign Barbie project© in her boutique theme, for the public to enjoy her artistic creations.

Samareign© does not promote Barbie as an ideal, blonde bombshell, rather she is challenging the statuesque blonde beauty in which Barbie is presented. One aspect of the project is to treat the Barbie as a reflection of a real woman that can be from any race or nationality. Samareign© Intentionally displays collectable black and multi racial Barbies, with different shapes and figures, throughout the boutique to inspire, and empower girls, and women, and to send a loud message that Black and Brown are beautiful. Moreover, they do not have to change their looks to compete or become the fictional White Barbies to unleash the barbie or woman within. Samareign© states “barbie is a mindset of girly style, fashion, and a tool to express beautiful and radical ideas, which is not in conflict with creation and family unit. The Barbie reflecting a woman is a friend, sister, wife, and a mother”. She uses the Barbie as a human avatar, model, and actor to display and promote the massive selection of unique merchandise at 33Fusion® LLC.

In 2021, Samareign© moved 33Fusion® LLC from Roxbury to the CambrdigeSide Place, Cambridge, Massachusetts, one of the most visited cities in the world, home to Harvard University, Massachusetts Institute of Technology, and other higher educational institutions. Thousands of fans, from all over the globe, visited 33Fusion® to witness the innovative business model, particularly the Samareign Barbie Project©. Here is a glimpse of the 33 Fusion® Boutik©, It is surrounded by glass displays from all angles where visitors can see the inside from the outside. Every corner and angle draw the attention of the visitors to an element meticulously curated in an intentional fashion. The star of the show is located at the entrance of the Boutik©, in the main area, where a huge dazzling evolving fantasy Barbie display is featured. Samareign© Incorporates various elements, with the Barbies, including weightless butterflies, crystals, gems, jewelry, floating plants, and Arabic calligraphy, which she painted by hand on recycled wooden boats, antique bicycles, tables, and endless other elements that leaves visitors at the Boutik© and by passers speechless. As the visitors continue to walk around, they quickly notice a stunning collection of vintage Barbies in museum jewelry cases, ceiling, and other unimaginable places.

Samareign© transforms the Barbie into magical creatures, mini human displays, models of her extravagant Vinteek© aka vintage and antique jewelry, spectacles, and handmade fashion. Samareign© states “It is about creating something most people don’t have the imagination or the creativity to create. It is all about the vision given by almighty Allah, few possess, and many try to acquire”. In an unpredictable and shocking manner, she continuously creates unexpected subproject themes driven from the larger project Samareign Barbie Project©. A substantial number of visitors admitted they admire Samareign©’s artistic vision and took thousands of photos and videos of the display. Outside the glass display children interacted with the project, imitating the poses of the Barbies in a playful manner. People stopped, called others, and pointed at the display. The children, and teens, instantly fell in love with the Barbies, and the elders were nostalgic of their childhoods. On many occasions, all of them wanted to purchase the Barbies.

In an unpredictable and shocking manner, she continuously creates unexpected topics and themes driven from the larger concept Samareign Barbie Project©. To address important social, political, and various issues concerning the public. A significant number of visitors admitted, they admire Samareign©’s artistic vision and took thousands of photos and videos of the displays. In July 2023, the Barbie movie suddenly premiered in movie theaters in the United States and around the globe. The Barbie frenzy caught on like a wildfire a momentary infectious trend to most. However, to Samareign©, it is a childhood obsession, her continuous artistic project for decades, and a vision that sealed her faith to become an artist. Interestingly, people often talk about the what and ignore the who, especially if the who belongs to an underrepresented communities of Muslims and Blacks, indeed Samareign© is the key figure behind this Barbie revival.

One of the things that makes Samareign© a very special artist is her sense of originality, genius and creating things others feel inspired by. Just like the Guangzhou International Award recipient, and the iconic project Samareign Graffiti Fashion Shows© that revived Graffiti in Boston, Massachusetts, Samareign Barbie Project© brought Barbie back to life. With her extraordinary abilities to alter the appearance of Barbie to a whole new and a different way to showcase ideas. Samareign© has transformed the way we view Barbies forever from a children’s toy to artworks masterpiece.